PRESS 🗞

We're in the news and excited to share the latest.

Don't just take it from us - see what others are saying. Here's a selection of press on Pattern Brands and our companies.
👇🏽

DTC Briefing: Pattern Brands announces its Latest Acquisition, Onsen

Modern Retail

ONSEN
Pattern Brands Acquires Onsen

Retail Dive

ONSEN
A Large Boat in Choppy Waters

Future Commerce

PATTERN BRANDS
How to Scale When ‘Curated’ is Your Concept

Business of Home

PATTERN BRANDS
Pattern Brands Raises $25M To Elevate Your Everyday Through Beautiful Design

The Quality Edit

PATTERN BRANDS
Pattern Brands snaps up 2 more brands after securing $25M

Retail Dive

PATTERN BRANDS
Pattern Brands raises $25 million

Business of Home

PATTERN BRANDS
Pattern Brands Plans Buys After $25M Raise

Axios

PATTERN BRANDS
This agency helped boost Harry’s and Sweetgreen. Now it’s ditching advertising to make brands of its own

Fast Company

Pattern brands
These 7 little-known companies have collectively raised more than $1.2 billion to scale rising DTC brands and turn them into the next big thing

Business Insider

Pattern brands
Why brands are inviting customers directly into their product development

ThingTesting

Pattern brands
This bright, customizable doormat is all over social media, and it's my new favorite piece of decor

INSIDER

Letterfolk
Pattern pivots to DTC holding company

Retail Brew

Pattern brands
DTC Briefing: Pattern Brands pivots to acquiring startups

Modern Retail

Pattern brands
The rise of DTC holding companies

Retail Dive

Pattern brands
A leading direct-to-consumer ad agency behind upstarts including Harry's and Hims just raised $14 million to spin off into its own multi-brand DTC company

Business Insider

Pattern brands
"Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company "

Ad Week

Pattern brands
Pattern Raises Capital to Acquire DTC Homeware Brands, Announces Acquisition of GIR

Business of Fashion

Pattern brands
Pattern raises $60M to snap up DTC home brands

Retail Dive

Pattern brands
The Customizable (and Cushiony!) Tile Doormat That Doubles As a DIY Art Project

Apartment Therapy

Letterfolk
This Popular Organizing Brand’s Stylish New Underbed Storage Set Completely Decluttered My Bedroom

Apartment Therapy

Open Spaces
The Makers of Our Favorite Spatula Just Released a New Baking Kit and We’re Obsessed

The Kitchn

GIR
This Best-Selling Entryway Rack Is as Functional as It Is Stylish

Real Simple

Open Spaces
Why We Love GIR Spatulas

NY Times/WireCutter

GIR
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