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This agency helped boost Harry’s and Sweetgreen. Now it’s ditching advertising to make brands of its own
Gin Lane Pivots From Agency To D-To-C Retailer
Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company
Pattern Brands' plan to sell consumer goods to millennials
A leading direct-to-consumer ad agency behind upstarts including Harry's and Hims just raised $14 million to spin off into its own multi-brand DTC company
Gin Lane changes name to Pattern and shifts focus to help people enjoy daily life
Gin Lane is trying its hand at launching its own brand
Ad agencies are building DTC brands of their own
Why is one of the hottest ad agencies becoming a consumer goods retailer?
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