• About Us
  • Our Brands
  • Our Story

Hi, we’re Pattern.

Welcome to our home.
We’re so happy you’re here.

We started Pattern to help our generation enjoy daily life.

Today’s culture of addiction to work, productivity, and technology has left many of us in a state of burnout. As a result, our generation has lost enjoyment in everyday moments — the simple pleasure of doing something (or even nothing) for the joy of it, rather than the end result of improving oneself. We’re on a mission to bring this back.

We’re building every brand around a core set of values.

While pursuing our mission, we remember five core values we fondly refer to as REACH. They represent our character, our process, and how we push ourselves to be better. Scroll to see our five values below.


For every decision, we consider the impact on our community and our environment. Our goal is to set a new standard for intentional, responsible consumer businesses.


We work to ensure everyone has the unique resources they need to succeed — our customers, our employees, and our community.


As a team, we seek to find enjoyment in our daily tasks and the people around us. Accepting activities as areas of enjoyment, not improvement or productivity, and accepting people for who they are is the first step.


The path to enjoyment is winding, unhurried, and found while seeking new perspectives. We look to stay imaginative and fuel the motivation to explore.


Comfort is the foundation of enjoyment. We pride ourselves on empathizing with the needs of our community while staying one step ahead.

Every Pattern brand is a Give One brand.

Each Pattern brand will commit one percent of revenue to neighborhood-based organizations through an initiative called Give One. We created Give One as an extension of the Pattern family to help communities around the country better enjoy daily life. This year, we started in our own backyard with Two Bridges Neighborhood Council.

"Behind their success, the team at Pattern care about their community. Whether through direct giving, strategic support, or pro bono work, their passion and creativity have shined as valued partners to us in the neighborhood."
- July Yang, Two Bridges Neighborhood Council

Our Team

We’re on a mission to help our generation enjoy daily life. Join our team.

Pattern Careers

Our Team

We’re on a mission to help our generation enjoy daily life. Join our team.

We're supported by a bright, collaborative team of investors and angels including:

Kleiner Perkins
Primary Ventures
RRE Ventures

Thank you for taking the time to get to know us.

We’re excited to build a family of brands that can have a profound impact on the daily lives of a generation.

In our own experiences, we used daily routines—patterns—to encourage slowing down during our free time. Although our lives didn’t change overnight, it felt like a step in the right direction.

It’s the beginning of a journey that we’re excited to share with you.

Thank you,

Emmett Shine,

Nick Ling,

Camille Baldwin,
Founding Team

Dan Kenger,
Founding Team

Suze Dowling,
Founding Team

Chaz Flexman,
Founding Team